Build it
Website Redesign
You already have a site. It might be slow, it might be stuck with whoever built it, or it might just look like 2016. A redesign starts by working out which parts are earning their keep, because the goal is a better site rather than a different one.
First, we look at what you have
Before anything is designed, we go through the site you have: what pages exist, what each one is for, and which ones are doing nothing. If you have analytics or Search Console set up, we look at where people actually land and where they leave, so decisions about what to cut are made on evidence rather than taste.
Sometimes this step ends with us telling you the site is fine.
That is a real outcome and we would rather say it than sell you a rebuild.
The part nobody mentions
Every page on your site has an address.
If the new site changes it and nothing points the old one at the new one, then every link anyone has ever shared, every listing, and everything Google already knows about that page lands on an error.
Illustrative shapes, not a real site. What matters is that the list exists, that it is complete, and that it is in place before launch rather than after somebody complains.
So the old addresses get mapped to the new ones as part of the build. It is unglamorous work, and it is the single most common thing a cheap rebuild skips.
What comes across, and what does not
Content and assets from the old site are migrated as part of the job. Copy gets a pass for tone and accuracy rather than being poured across untouched, and anything that describes a service you no longer offer comes out. Where photos or icons are too small, too old or not yours to use, we source replacements.
The domain, the DNS and your email
Your website and your email usually share one domain, and the settings that control them sit in the same place. A careless move takes the email down with the site, and the business finds out when a customer says they did not get a reply.
We handle the domain, the DNS and the email wiring together, in that order, and nothing is switched until the new site is live and checked.
Same work as a new site
From there it is the same work as a new site: the design, the copy, the CMS if you want one, accessibility, performance and the search setup. Rather than repeat it here, it is all written out on the web design page. If the existing site is a store, it is an online store rebuild instead, and after launch it is website care.
A new coat of paint
If the site looks fine, works on a phone, and the actual problem is that nobody can find it, then a redesign will not fix that and we will tell you so. That is SEO work, or a Google Business Profile that has never been set up properly, or Google Ads if you need enquiries sooner than search will deliver them.
A new coat of paint on a site nobody visits is the most expensive way to change nothing.
Four sites that want rebuilding
- A site you cannot edit yourself, or cannot get anyone to edit for you.
- A site that was fine when it was built and is now slow and awkward on a phone.
- A business whose services have changed and whose website has not.
- A site built on a platform whose monthly fee keeps climbing.
Send us the address of your current site.
Send us your site address and tell us what is not working. You will get an honest read on what is worth keeping and what a rebuild would involve, with no obligation to go ahead.
Melbourne based, working with businesses across Australia. Every project is quoted to the job.