Advanced Commercial Cleaning
A live lead-generation site for a commercial cleaning company in Warragul, built around quote requests and phone calls.
The brief
A working cleaning business on a single-page builder template. It looked fine on a desktop and took nearly seven seconds to show anything useful on a phone, which is where its customers were.
What we built
Eight pages built by hand on our own stack, one per real service, with quoting and calling in reach the whole way down. No page builder, no plugin stack, nothing that needs feeding.
Outcome
The phone experience is roughly twice as fast, and accessibility, best practice and search fundamentals all moved from partial to full marks. Enquiry and profile performance are being measured against a baseline locked before launch.
Speed on a phone
67
90
Time to load, phone
6.8s
3.5s
Accessibility
91
100
Ash runs a commercial cleaning crew across Gippsland. Like almost every small business that has ever needed a website, he bought the thing that was on offer: a single-page template on a site builder. It was not neglected and it was not cheap-looking. It was simply the standard product, and the standard product has a standard problem.
On a desktop it was fine. On a phone it took close to seven seconds to show anything a customer could use, and it was one page, so every service the business offered had to share the same paragraph. A cleaning company competing for office contracts in Warragul is found on a phone, usually by someone who has already decided they need a quote today. Seven seconds is long enough to lose that person before they have read a word.
What we built
Eight pages, hand-written, one for each service that is actually sold, so a business searching for office cleaning lands on a page about office cleaning rather than a paragraph inside a general one. Quoting and calling stay in reach the whole way down every page, because those are the only two things the site exists to produce.
There is no page builder underneath it, no plugin stack, and nothing that stops working because something it depended on changed. That matters more for a business like this than any single feature: the site has to keep running for years while nobody is looking at it, on a stack that does not quietly rot.
What changed, measured
The numbers in the panel above are Lighthouse, Google’s own tool, run on the old site before we touched anything and on the live site today. The phone speed score went from 67 to 90 and the time to load roughly halved. Accessibility went from 91 to a full 100, and best practice from 73 to 100.
Accessibility is the one worth pausing on, because it is invisible until it is not. A full score means the site works with a screen reader, works at large text sizes, and has real contrast on every piece of type. For a business that cleans schools, medical rooms and government offices, being usable by everyone is not a nice-to-have, and it is increasingly something tenderers ask about.
What we are still measuring
Before anything changed, we locked a full picture of how the business was found: six months of Google Business Profile history, search terms, and how many people who saw the profile went on to do something about it. That baseline exists precisely so the effect of this work can be shown rather than claimed.
It is early. The site launched in June, and search takes months to settle for any new build. When there is enough data to say something honest about it, this section will carry the comparison, including the parts that did not move.
Want something like this?
Tell us about your business and we'll come back with a plan. See what a website build covers.