Module Testing in Progress

Marketing Automation
Software

Email and SMS campaigns, automated sequences, A/B testing, lead capture forms, and revenue attribution — built for Australian businesses. Spam Act 2003 compliance, consent management, and deliverability tracking included by default.

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Pricing

Marketing automation software pricing

Pricing is based on your contact list size and sending volume. Get in touch to discuss a plan that fits your business.

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Features

Marketing automation software features

Email Campaigns

Enterprise-grade email delivery with high deliverability, bounce handling, and detailed analytics on opens, clicks, and conversions.

SMS Campaigns

Send SMS campaigns to Australian mobile numbers with delivery receipts, opt-out handling, and compliance with Australian communications regulations.

A/B Testing

Test subject lines with configurable split percentages. The system tracks open rates per variant so you can see what resonates.

Automated Sequences

Build multi-step workflows — welcome series, follow-ups, re-engagement. Set delays between steps, exit conditions, and trigger actions automatically.

Event Triggers

Send messages based on customer actions — new booking, form submission, tag added. Trigger campaigns from real business events, not just schedules.

Lead Capture Forms

Create embeddable forms with custom fields. Submissions auto-create contacts with your chosen tags and lifecycle stage.

Audience Segmentation

Build targeted segments from your CRM data. Filter by purchase history, booking frequency, location, tags, or any custom field.

Revenue Attribution

Track which campaigns drive bookings within a 7-day click window. See exactly how much revenue each campaign generated.

Contact Management

Unified contact records across all modules. CSV import and export with automatic column mapping and three deduplication strategies.

24 Email Templates

Pre-built templates for newsletters, promotions, announcements, follow-ups, and more. Customise with your branding and content.

Consent Management

Built-in consent tracking that respects Australian privacy law. Every contact has a clear consent record with timestamp and source.

Spam Act Compliance

Automatic unsubscribe links, sender identification, and consent verification. Compliant with the Spam Act 2003 by default.

Usage Tracking

Real-time visibility into your email and SMS usage against plan limits. Warnings at 80% and 95% so you never hit a cap unexpectedly.

Outreach & Review Requests

Send targeted outreach campaigns and automated review requests to boost your online reputation.

Australian Compliance

Built for Australian regulations

Marketing automation in Australia isn't the same as the US. The Spam Act 2003, Do Not Call Register, and Privacy Act 1988 all have specific requirements. Devalo handles this natively — not as an afterthought.

Spam Act 2003Do Not Call RegisterPrivacy Act 1988Consent Tracking
Use Cases

Perfect for

Newsletters

Regular updates to your customer base with A/B tested subject lines, audience segmentation, and full open/click tracking.

Promotional Campaigns

Seasonal offers, product launches, and event invitations. Target the right audience with email and SMS from one workflow.

Automated Sequences

Welcome series, post-booking follow-ups, and re-engagement campaigns that run themselves once configured.

Lead Generation

Capture leads with embeddable forms on your website. Contacts auto-import with tags, lifecycle tracking, and consent recorded.

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Related modules

Compare modules and see how they work together in one platform.

Calendar & Bookings

Online booking pages, provider scheduling, and automated reminders.

View module

Tasks & Reminders

Rolling task lists, team assignment, and recurring work automation.

View module

Sales Scoreboard

Real-time leaderboards, KPI tracking, and kiosk display mode.

View module
FAQ

Marketing automation software FAQs

Email delivery uses enterprise-grade infrastructure with high deliverability. SMS is sent to Australian mobile numbers with delivery receipts and opt-out handling.

Yes. Spam Act 2003 compliance is built in — automatic unsubscribe links, sender identification, consent verification, and audit-logged consent records. Privacy Act 1988 requirements are handled natively.

Yes. Create variant B with a different subject line, set a split percentage (10-40%), and the system tracks which performs better by open rate.

Build multi-step workflows with configurable delays — welcome series, follow-up sequences, re-engagement campaigns. Each step can send an email, add a tag, or trigger other actions.

Yes. Create embeddable lead capture forms with custom fields, paste the embed code on your website, and submissions automatically create contacts with your chosen tags and lifecycle stage.

Yes. Revenue attribution tracks which marketing campaign led to which booking within a 7-day click window. See exactly how much revenue each campaign generated.

Yes. CSV import with automatic column mapping supports imports from Mailchimp, HubSpot, Xero, Google Contacts, or any spreadsheet. Choose to skip, update, or merge existing contacts.

The module is currently in testing. Get in touch to discuss early access or to be notified when it launches.

Ready to automate your marketing?

Get in touch to discuss early access, pricing, or how it fits your business.

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